The firearm landscape in the U.S. has seen some serious shifts over the last couple of decades. A Gallup survey from 2021 found that nearly 88% of gun owners now have firearms mainly for protection—up from 65% in 2000. As you can imagine, that change in attitude has fueled a major boom in gun sales, especially for firearms meant for self-defense.
According to the Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF), gun production in the U.S. surged dramatically between 2020 and 2022. We’re talking over 38.2 million firearms, a 57% jump compared to just a few years before. The big winner in this spike? Pistols, especially semi-automatic handguns, which have been flying off the production line. Manufacturers cranked out an average of 6.1 million pistols annually between 2020 and 2022—up from 3.5 million per year in the previous three years.
These production numbers reflect the guns Americans are most interested in buying. A new sales report from GunBroker.com, the largest online marketplace for guns and ammo, shows that popular trends in the gun industry held steady through 2023.
Using data from a Gun Genius report, which tracked sales on GunBroker.com, I put together a list of the 25 best-selling firearms in America for 2023. Guns are ranked based on how many were sold.
Handguns dominate the list, with 15 out of 25 spots, including 12 semi-automatics and three revolvers. There are also eight rifles, mostly bolt- and lever-action types, and two pump-action shotguns. This preference for handguns reflects the growing focus on personal protection and versatility.
Keep in mind that this list only includes online sales, and buying a gun online isn’t like shopping on Amazon. Firearms are typically sent to a local, federally licensed dealer, where you’ll need to pass a background check before picking up your purchase. This system helps ensure responsible ownership while making online sales accessible to those without a nearby retailer.
25. Glock G17
The Glock G17 is a classic pistol, known for its reliability and ease of use. It’s been a go-to for law enforcement and civilians alike for years. At around $450, this 9mm pistol is a great value for anyone looking for a straightforward, dependable firearm. Its simple design and widespread availability make it a top choice for both seasoned gun owners and beginners alike.
24. Remington Model 870
The Remington Model 870 is a pump-action shotgun with a storied history. With a base price of about $410, it’s available in a variety of chamberings, from 12-gauge to .410 bore. This versatile shotgun has been used for everything from hunting to home defense. Its durable construction and smooth pump action make it one of the most popular shotguns ever produced.
23. Armscor/RIA Rock
If you’re looking for a budget-friendly pistol that still packs a punch, the Armscor/RIA Rock is worth checking out. For around $380, you get a solid, no-frills firearm that comes in several calibers, including .40, .45, and 9mm. While Armscor’s U.S. production numbers were modest, this model is built in their Nevada facility and continues to win fans for its affordability and reliability. It’s a perfect choice for someone new to shooting or looking for an affordable yet effective self-defense option.
22. Rossi R92
The Rossi R92 is a lever-action rifle that comes in a variety of chamberings, from .38 to .454 Casull. Priced around $620, this rifle is perfect for those who appreciate the old-school style and mechanics of a lever-action. Though Rossi didn’t manufacture any guns in the U.S., this Brazilian-made rifle has found a solid market in America thanks to its combination of nostalgia and functionality. Its smooth action and strong build quality have earned it a loyal following among traditionalists.
21. Magnum Research Desert Eagle
The Desert Eagle is a beast of a handgun, and with a price tag of around $1,660, it’s also one of the most expensive on this list. Chambered in powerful rounds like .50 AE and .44 Magnum, this pistol isn’t for the faint of heart. Magnum Research, based in Minnesota, has a strong reputation for crafting firearms that deliver serious firepower. The Desert Eagle’s distinctive design and firepower make it a legend among handgun enthusiasts. Its sheer size and stopping power make it a favorite for those who appreciate bold, high-performance firearms.
20. Heritage Rough Rider
The Heritage Rough Rider is about as affordable as it gets for a revolver, with a base price of just $110. Chambered in .22 LR and .22 Mag, this single-action revolver is a popular choice for new shooters and those who want a fun, inexpensive gun to shoot. Heritage Manufacturing produces this model at their Georgia plant, proving that there’s still a big demand for classic revolvers. Its easy handling and low cost of ownership make it an ideal starter revolver for anyone getting into shooting sports.
19. Browning X-Bolt
The Browning X-Bolt is a bolt-action rifle that’s popular among hunters for its accuracy and smooth handling. With a base price of around $740, it’s chambered in various calibers, including the highly sought-after 6.5 Creedmoor. Browning’s U.S. production may be smaller compared to others, but the X-Bolt’s reputation for precision keeps it in high demand. Hunters love its excellent trigger and reliable performance in tough conditions.
18. Springfield Hellcat
The Springfield Hellcat, priced at around $500, has made a name for itself as one of the best concealed carry pistols on the market. This 9mm pistol is compact, yet packs a punch. Springfield Armory, based in Illinois, has had great success with the Hellcat, which stands out for its blend of size, firepower, and ease of use. Its high-capacity magazine and small profile make it a favorite for everyday concealed carry.
17. Beretta Model 90
Beretta, a name with centuries of firearm-making history, brings us the Model 90. With a base price of around $400, this pistol comes in .22 LR, .22 WMR, and 9mm. It’s a versatile, affordable option that’s been a popular choice for shooters for years. Beretta produces this model in their Tennessee facility. Its quality craftsmanship and durability make it a long-lasting addition to any collection.
16. Ruger Blackhawk
The Ruger Blackhawk is a throwback to the old West, and if you’re into revolvers, this one is hard to beat. Priced around $640, it comes in a variety of calibers, including .357 Mag and .44 Special. Ruger is one of the biggest names in the U.S. firearm industry, producing many of the top models. The Blackhawk is as rugged and reliable as they come, offering both power and precision. It’s a favorite for those who appreciate the strong, simple design of a classic revolver.
15. Remington Model 700
The Remington Model 700 is a bolt-action rifle that’s been around for decades, trusted by hunters and shooters alike. With a base price of $421, it’s available in a range of calibers, from .223 to .308. Remington’s legacy is built on rifles like this, and the Model 700 remains a favorite for its accuracy and durability. Its consistent performance and customizable features make it a top pick for serious hunters.
14. Smith & Wesson M&P9
The Smith & Wesson M&P9 is a 9mm pistol that offers excellent performance for its price—around $330. This gun has been a favorite for law enforcement and civilians alike, thanks to its reliability and ease of use. Smith & Wesson is one of the largest manufacturers in the U.S., and the M&P9 is a solid choice for anyone looking for a durable, no-nonsense pistol. Its robust design and intuitive controls make it easy to handle, even in high-pressure situations.
13. Ruger Mark IV
For those who love target shooting, the Ruger Mark IV is a top contender. Priced around $400, this .22 LR pistol is known for its accuracy and ease of maintenance. Ruger’s impressive production capabilities support the popularity of models like the Mark IV, which is beloved by competitive shooters and casual plinkers alike. Its one-button takedown feature makes cleaning and maintaining it a breeze, further boosting its appeal.
12. Colt Python
The Colt Python is a legendary revolver, and with a base price of $1,230, it’s also one of the more expensive on this list. Chambered in .38 Special and .357 Magnum, the Python is known for its smooth trigger and stunning craftsmanship. Colt continues to set the standard with this classic model. Its iconic design and premium feel have made it a collector’s item for revolver enthusiasts.
11. Marlin Model 1895
Lever-action rifles don’t get much better than the Marlin Model 1895. Priced at around $1,280, this rifle is chambered in .45-70 and is perfect for big game hunting. Marlin is now owned by Ruger, and this model has been a standout for those looking for power and tradition in one package. Its powerful chambering and rugged build make it ideal for taking on larger game like deer and bear.
10. Ruger American
The Ruger American is a bolt-action rifle that offers a lot of bang for your buck. With a base price of $480, it comes in popular calibers like .308 and 6.5 Creedmoor. Whether you’re hunting or just target shooting, the Ruger American is a reliable, affordable option that’s been a hit among gun owners. It’s well-regarded for its accuracy right out of the box, making it a dependable choice for novice and experienced shooters alike.
9. Henry Side Gate
The Henry Side Gate is a lever-action rifle that offers the best of both worlds: modern convenience with a classic design. Priced at around $870, it comes in calibers like .30-30 and .45-70. Henry Repeating Arms has built its reputation on models like this, and the Side Gate’s smooth operation and durable build have made it a favorite among rifle enthusiasts. The side gate loading feature makes it incredibly practical, giving shooters fast reload capabilities while maintaining a traditional look.
8. CZ-USA CZ 75
The CZ 75 is a 9mm pistol with a solid reputation for reliability and accuracy. Priced at around $500, this pistol is a favorite among both law enforcement and civilian shooters. CZ-USA continues to be a top player in the handgun market, and the CZ 75 remains one of their top models for its performance and affordability. Its all-steel frame and comfortable grip make it a durable and easy-to-control pistol for regular range use or home defense.
7. Glock G43
The Glock G43 is a compact 9mm pistol designed for concealed carry. Priced at $420, it’s small, lightweight, and packs enough firepower to make it a popular choice for personal protection. Glock’s strong presence in the handgun market is reflected in models like the G43, which continues to be one of their best sellers. Its ultra-slim profile makes it an ideal choice for concealed carriers who want a low-profile, reliable firearm.
6. Glock G19
The Glock G19, another popular 9mm pistol, is known for its versatility. Priced at around $500, it’s a bit larger than the G43 but still compact enough for concealed carry. Glock’s dominance in the handgun market is clear, with the G19 remaining a favorite for law enforcement and civilians alike. Its balance of size and firepower makes it a trusted choice for a variety of defensive scenarios.
5. Henry Big Boy
The Henry Big Boy is a lever-action rifle with plenty of stopping power. Priced at $850, it comes in calibers like .357 Magnum and .44 Magnum. Henry Repeating Arms is known for its high-quality lever-action rifles, and the Big Boy’s combination of classic style and modern reliability keeps it a top choice for gun enthusiasts. It’s especially popular with hunters and sport shooters who appreciate its blend of rugged performance and timeless design.
4. Ruger 10/22
The Ruger 10/22 is one of the most popular .22 rifles on the market. Priced at just $270, it’s perfect for new shooters, small game hunting, and target practice. Ruger’s production of firearms includes this incredibly reliable and well-loved rifle. Its accuracy and wide range of aftermarket upgrades make it a favorite for customizing and improving performance.
3. Mossberg Model 590
The Mossberg 590 is a pump-action shotgun designed for tactical use and home defense. With a base price of $410, it’s available in several chamberings, including 12-gauge and 20-gauge. Mossberg has built its reputation on the ruggedness of models like the 590, which is now a staple in homes across the country. Its reliability in high-stress situations has made it a trusted tool for personal protection.
2. Sig Sauer P320
The Sig Sauer P320 is a versatile, modular pistol that’s become incredibly popular with both law enforcement and civilian shooters. Priced at around $470, it comes in multiple calibers, including 9mm and .45. Sig Sauer’s customization options and reliability have made the P320 a best seller. Its modular design allows users to easily swap out frames and calibers, making it one of the most adaptable pistols on the market.
1. Sig Sauer P365
The Sig Sauer P365 is the top-selling firearm of 2023, and for good reason. Priced at $480, this 9mm pistol is compact, easy to conceal, and perfect for personal protection. Sig Sauer’s P365 stands out for its blend of size, capacity, and performance, making it the go-to choice for countless gun owners. Its high magazine capacity for its size has set a new standard for concealed carry pistols.
